Browsing Tag

Motivation

Reflections

Action isn’t just the consequence of motivation, but also the source of it.

October 27, 2015

Oftentimes, we only do something if we are motivated to do it. And we only feel motivated when we feel that spark of inspiration.

The problem with relying on motivation to propel us into action is that motivation is fleeting. It comes and goes, sometimes arbitrarily. I might feel motivated to do something one day, but the next day the motivation could be gone.

Moreover, motivation is situational. It is based on how you feel at a given time. If you feel like doing something, you’ll do it. But if you’re not in the mood, you won’t.

I’ll be the first to admit that I am very guilty of succumbing to this mindset. I allow my emotions to determine my actions. Too many times, fear, the desire to make something “perfect” (the antagonist of my productivity), or simply, my propensity to put things off (procrastination…) has inevitably led me to inertia; to not do that thing at all.

The thing is, motivation alone is not enough. Far from it. The most successful people in the world seem to possess an endless supply of motivation and energy. The reality is, we are all human; we all lack motivation from time to time. What separates the extraordinary from the ordinary is really discipline. Successful people; individuals who excel at what they do and are masters of their craft are disciplined and commit to action, regardless of how they feel.

Today I came across a great article by Mark Manson (he’s awesome btw) about the “Do Something Principle”. In this article he posits that:

“Action isn’t just the effect of motivation, but also the cause of it.”

The theory proposes that if you feel stuck with a lack of motivation, if you are waiting for that stroke of inspiration to drive you to action, then just do something. Do anything. It doesn’t have to be perfect, it doesn’t even have to be good. This simple theory holds a lot of truth. Manson goes on to say that even the smallest of actions will soon provide the inspiration and motivation to do something else. When we start doing something, we are sending a signal to ourself “OK, I did it. It wasn’t so bad. I guess I can do more”. He provides an example of a novelist who had written over 70 novels. When asked how he was able to write so consistently and remain motivated everyday, the novelist replied: “200 crappy words per day, that’s it.” The idea is that if he forced himself to write 200 crappy words, the simple act of writing would inspire him and before long, he’d have thousands down on the page.

The thing is, success has less to do with intelligence and talent, but more to do with action, discipline and persistence. In the words of Manson “You can become successful at something without having much particular talent at it. But you can never become successful at anything without taking action. Ever.” I personally have a lot more “doing” to do.

do something today

image source: www.minnamayblog.com

Digital Marketing Reflections

If you can Dream It, you can Do It.

September 22, 2013

Effective storytelling touches hearts, fascinates and moves audiences. In the context of marketing, storytelling plays a critical role in the art of branding. A compelling brand story holds the power to emotionally engage consumers; creating a meaningful connection and resulting in unwavering brand loyalty.

In my opinion, no discussion of storytelling and branding is complete without mention of the Walt Disney Company.

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The Walt Disney Company is the master of storytelling. The company was founded upon a story so powerful that it continues to drive what they do and underlies why they do it

As a child, Walt Disney loved sketching cartoons. When he returned from serving as a Red Cross volunteer in World War I, he decided to dedicate his life to making cartoon motion pictures. With his heart set on pursuing his dream, in 1920 at the age of 19, he started his own company drawing cartoons of the creatures from his childhood. However, his journey to pursue his dreams was fraught with challenges. Upon starting his own company, Disney never had quite enough to eat, struggled to pay rent and was subsequently forced to live with friends. He enjoyed short-lived success when he created the short animation ‘Oswald the Rabbit’ however, in 1928, some of his cartoonists left taking Oswald with them. Disney was shattered. He returned to having nowhere to live and little money for food. Despite the obstacles and challenges Disney faced, he continued to persist and persevere. Nine decades later, Disney is one of the world’s leading producers and providers of entertainment and information. With a portfolio of brands, Disney continues to be the leader of creative, innovative and profitable entertainment experiences and products globally.

The Disney brand story engages and emotionally connects with consumers worldwide because Walt Disney’s life itself was a living testament to the brand’s values and essence. His story of hardship, struggle and his eventual success in fulfiling his childhood dream adds to the brand story’s authenticity and magic. Walt Disney was able to live his ‘magic kingdom’ throughout his entire life. His legacy and life story continues to inspire consumers with the audacity to pursue their dreams.

Moreover, the Disney Brand story engages and connects with consumers because the company communicates a consistent set of core values across all of its operations. Disney’s theme parks, hotels, restaurants, TV entertainment and retail stores are all unified under the vision and mission to deliver happiness and magical experiences.

However, no brand is perfect and Disney is no exception. As children are their primary target audience, the brand is constantly under surveillance. The recent provocative and reckless behavior of former Disney star Miley Cyrus has undermined the credibility, trustworthiness and “innocence” of the brand, causing many parents to question whether Disney stars are good role models for their children. Indeed, as the Disney brand name is synonymous with innocence and childhood, it is under constant scrutiny and it is compelled to uphold a flawless reputation; any slip-up or controversy can be particularly detrimental to the brand.

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For more than nine decades, the Walt Disney Company has been at the forefront of family entertainment. From humble beginnings as a cartoon studio in the 1920s to a leading global corporation, the story behind the Walt Disney Company is engaging, compelling and above all – inspiring.

Walt Disney once said: “All our dreams can come true, if we have the courage to pursue them.” Indeed, the success of the Walt Disney brand proves that all your dreams can come true, if only you have the courage to pursue them. 

http://youtu.be/KrkX4ZxnLbM